APEL (2009 - 10 / 11) Course Structure

This programme focuses on deeper inputs and experiential processes in select specialisation areas aligned with the following sectors / areas - existing and emerging.

• Retail • Manufacturing & Operations • Logistics & Shipping • Banking • Non Banking Financial Services • Capital Market & Mutual funds • Business Analytics • Entertainment • Media & Communication • Infrastructure & Real Estate • Energy – Power, Oil & Gas • Hospitality, Travel & Tourism • Telecom • I.T. • Aviation • Food & Beverages • Insurance • Agriculture • Health Care • Pharma • Small & Medium Enterprises • Family Business • Commodities Trading • Currency Trading • Rural Markets & Business • Personal Wealth & Investment Advisory etc.

The Approach

Students to go deeper into any of the specialisations mentioned below and then pickup one or two sector / areas out of the above for integration and alignment of their understanding obtained in the PGPEL earlier (if one has completed it) or the specialisation inputs covered in APEL programme below. So that they become professionally prepared to take-up employment in that sector / area or become an entrepreneur in that sector / area of their choice.

The Programme Structure

Pre-Joining Assignments:

During 1st April 2009 to 30th May 2009, those who are admitted, are to do a series of assignments being at home town, related to any one of the above sector / area which will be assigned by SCMLD.

Also the above period is to be utilized for reading and working on / studying as the case may be : • Basic Applied Mathematics • English Grammar & Communication • Basic Micro & Macro economics • Case Study - Analysis • Consumer Behaviour • Two consumer / retail surveys • Business Environment • One Biography and • Research Methods.

Syllabi, reference books and assignment details will be on our website and also e-mailed to those admitted. All these are credit courses and examinations / tests / viva - voce will be held for all these during June 2009.

Admitted students are to come proficient with MS Word, MS- Excel, Access and Power Point as well. They may also undergo Art of Living, Vipassana and Yoga & Pranayama training during this period, on their own. This will give them added advantage.

Orientation / Bridge Programme: Workshop Model : From 3rd June to 15th July 2009, these admitted students will undergo the following :

Induction : 3rd & 4th June 2009 (along with parents)

5th June - 30th June 2009 : daily drills for alignment to SCMLD ways of campus life and the learning processes and Sessions on : Unblocking inhibitions, removing fear and anxieties, public speaking, basic business maths, basics of statistics, basics of accounting & financial reporting, business plan essentials, essentials of communication, holistic health, life, time & stress management, learning to learn and kaizen practice in hostels, assignments of meeting first generation entrepreneurs etc. will be covered. This will be followed by the following. Hence this trimester is of four months. Rest will be of three months.

1st July - 15th July 2009 in Workshop Model : • Fundamentals of Business & Entrepreneurship • Cost Concepts & Analysis • Market Research & Business Plan Development • Data Collection & Analysis - Basic Statistics

PGPEL or PGDM students of SCMLD admitted for APEL need not go through the above induction / bridge programme / do pre-joining assignments as they have undergone the whole process.

Trimester I to III (16th July 2009 to 15th April 2010 /11)

During these trimesters the APEL - direct entry students with Bridge Programme will be coached by SCMLD for twelve IGNOU common courses which are necessary for their specialisation courses in 2010 - 11, if they would like to have MBA degree of IGNOU. If they are interested only for the PGDIM of IGNOU, 11 courses out of these 12 courses are sufficient. Later on, at their convenience they, subject to IGNOU rules, can pursue Post Graduate Diploma Programmes in Marketing, Finance, Operations or Human Resource by taking up another 5 subjects in the chosen specialisation. However if they take up another seven subjects - Five in chosen specialisation, two compulsory / common subjects and project course of two credits they can have IGNOU MBA.

For students of PGPEL - 2008-09 (current students) intending to continue with SCMLD by seeking admission for APEL 2009-10 will have the opportunity to take-up specialisations, common subjects and the projects leading to IGNOU MBA as they will have already finished by June 2009, coaching for twelve IGNOU subjects. Hence the Trimester Plan for APEL 2009-10 is as follows.

Trimester-I

(16th July 2009 - 30th September 2009)
Common subjects for all specialisations

For APEL students (direct entry 2009-10 with Bridge Programme) only :
IGNOU courses : • Accounting & Finance for Managers (MS-4) • Management Functions & Behaviour (MS-1) • Management of Human Resource (MS-2) and • Research Methodology for Management Decisions (MS-95).
SCMLD common subject for all specialisations : Business Strategy (cases)

Specialisation: Marketing

SCMLD subjects : Integrated Marketing (Cases) • Industrial & Institutional Marketing • Sales & Sales Force Leadership • Key Accounts & Customer Relations
For APEL students who completed PGPEL -2008-09 only :
IGNOU courses : • Consumer Behaviour (MS-61) • Sales Management (MS-62) • Product Management (MS-63) • International Marketing (MS-64) • Marketing of Services (MS-65)

Specialisation : Finance & Financial Services

SCMLD subjects : • Strategic Cost Analysis & Decisions • Project Finance & Appraisals • Corporate Taxation (Direct) • Financial Institutions & Regulatory Bodies (Banking & Non Banking) • Corporate Taxation (Indirect) • CFP Coursework

For APEL students who completed PGPEL -2008-09 only :
IGNOU courses : • Working Capital Management (MS-41) • Capital Investment & Financial Decisions (MS-42) • Management Control Systems (MS-43)

Specialisation : Human Resource Management

SCMLD subjects : • Assessment & Development Centres • Coaching, Counselling & Mentoring • Training & Development • Transactional to Transformational HR • Compensation & Rewards Administration

For APEL students who completed PGPEL -2008-09 only :

IGNOU courses : • Social Processes & Behavioural Issues (MS-21) • Human Resource Development (MS-22) • Human Resource Planning (MS-23) • Employee Relations (MS-24)

Specialisation : Manufacturing & Operations

SCMLD subjects : • Quality Systems & Processes • Manufacturing Strategies • Productivity & Motivational Culture Building • Environment & Manufacturing

For APEL students who completed PGPEL -2008-09 only :
IGNOU courses : • Operation Research (MS-51) • Project Management (MS-52) • Production / Operations Management (MS-53) • Management Information Systems (MS-54)

Specialisation : Entrepreneurship & Enterprise Building

(IGNOU has no such specialisation)

SCMLD subjects : • Integrated Materials &Inventory • Productivity • Labour Laws • Personal & Business Taxation • Organisation Development & Strategic Leadership

For APEL students who completed PGPEL -2008-09 only :
IGNOU courses : one may take any specialisation block from above specialisations.