Advanced Programme in Executive Leadership (APEL)
(2012-13 /14)
This programme focuses on deeper inputs and experiential processes in select specialisation areas aligned with the following sectors / areas - existing and emerging:
• Retail
• Manufacturing & Operations
• Logistics & Shipping
• Banking
• Non Banking Financial Services
• Capital Market & Mutual funds
• Business Analytics
• Entertainment
• Media & Communication
• Infrastructure & Real Estate
• Energy – Power, Oil & Gas
• Hospitality, Travel & Tourism
• Telecom
• Information Technology
• Aviation
• Food & Beverages
• Insurance
• Agriculture
• Health Care
• Pharma
• Small & Medium Enterprises
• Family Business
• Commodities Trading
• Currency Trading
• Rural Markets & Business
• Personal Wealth & Investment Advisory etc. subject to interest of students
The Approach
Students to go deeper into any of the specialisations mentioned below and then pickup one or two sectors / areas out of the above for integration and alignment of their understanding obtained in the PGPEL earlier if one has completed it or based on the Bridge programme and the internship and the evening classes one has attended being a direct entry APEL student. The specialisation inputs to be covered in APEL programme are as below. So that they become professionally prepared to take-up employment in that sector / area or become an entrepreneur in that sector / area of their choice.
The Programme Structure
Direct Entry Students:
Pre-Joining Assignments: During 10th April 2012 to 2nd May 2012, those who are admitted, are to do a series of assignments being at home, related to any one of the above sector / area which will be assigned by SCMLD.
Also the above period is to be utilized for reading and working on / studying as the case may be:
• Basic Applied Mathematics
• English Grammar & Communication
• Basic Micro & Macro Economics
• Case Study - Analysis
• Consumer Behaviour
• Two consumer / retail surveys
• Business Environment
• One Biography and
• Research Methods etc.
Syllabi, reference books and assignment details will be on our website and also e-mailed to those admitted. All these are credit courses and examinations / tests / viva - voce will be held for all these during 2nd and 3rd July 2012.
Admitted students are to come proficient with MS Word, MS- Excel, Access and Power Point as well. They may also undergo Art of Living, Vipassana and Yoga & Pranayama training during this period, on their own. This will give them added advantage.
Orientation / Bridge Programme: 2nd May - 2nd June 2012 (APEL) along with PGPEL
Induction : 4th & 5th June 2012 (along with parents)
6th June - 12th July 2012: Internship in Pune with evening classes for
• Fundamentals of Business & Entrepreneurship
• Cost Concepts & Analysis
• Market Research & Business Plan Development
• Data Collection & Analysis - Basic Statistics, report writing
• Basics of Marketing, Finance, HR and Manufacturing & Operations
• Basics of Accounting & Financial Reporting, Business plan & essentials
• Communication & negotiation skills
• Holistic health assignments
• Meeting first generation entrepreneurs etc.
Internship has to be arranged by students. SCMLD placement cell will render assistance.
Internship Report: is a 5 credit course. Minimum 200 hrs. of actual field work is essential.
Internship for students
admitted to APEL after PGPEL
Those who are admitted into APEL after SCMLD PGPEL with or without entrance will do internship from 12th May to 12th July. They will have evening classes for
• Quality System & Techniques,
• SAS / Oracle, Cross cultural aspects
or any other subject - sector / industry / company specific, provided 25 or more students request for it. It is flexible as per requirement of the students and the business world dynamics.
Internship is to understand business processes across all functions viz. Marketing, Finance, HR, IT and Manufacturing. Any Executive, to be successful in his/her specialized roles, has to be a businessperson first and then a functional expert. Corporates now look for people who are versatile and multi skilled. Without stipend one should not take up internship. Surveys and sectorial studies can also be done under the supervision of SCMLD faculty I/L of internship. initiative for internship has to be from students side. SCMLD placement cell will support them. This is to inculcate an attitude of “go and get what you want” rather than waiting with expectations that someone will serve one with everything one desires.
Trimester I to III
(13th July 2012 to 13th April 2013 /14)
During these trimesters the APEL - direct entry students with Bridge Programme will be coached by SCMLD for twelve IGNOU common courses which are necessary for their specialisation courses in 2012 - 13, if they would like to have MBA degree of IGNOU. If they are interested only for the PGDIM of IGNOU, 11 courses out of these 12 courses are sufficient. Later on, at their convenience they, subject to IGNOU rules, can pursue Post Graduate Diploma Programmes in Marketing, Finance, Operations or Human Resource by taking up another 5 subjects in the chosen specialisation. However if they take up another seven subjects - Five in chosen specialisation, two compulsory / common subjects and project course of two credits they can have IGNOU MBA provided they have 50% and above in graduation or other eligibility (see page no. 81).
For students of PGPEL - 2012-13 intending to seek admission for APEL 2013-14 will have the opportunity to take-up specialisations, common subjects and the projects leading to IGNOU MBA as they will have already finished by April 2013, coaching for the twelve IGNOU subjects. In APEL the emphasis is more on on action learning rather than theoretical. Viz. factory visits, company visits for employer studies, mandi visits, Rural visits, NGO studies and Market studies besides coaching for specialisations. Hence the Trimester Plan for APEL 2012-13 is as follows
Trimester - I
(13th July 2012 - 20th October 2012)
(Including Vipassana)
Common subjects for all specialisations
• Business Strategy (cases)
• Current Affairs
• Own Choice Activity / Portfolio creation by research
• Sectoral studies
• Commercial Legal Systems
• 3 day intellectual and personal development camp - Specialisation wise.
• 10 companies study and visits and reporting.
Specialisation: Marketing
• Integrated Marketing (Cases)
• Sales & Sales Force Control
• Key Accounts & Customer Relations
Specialisation: Finance & Financial Services
• Strategic Cost Analysis & Decisions
• Corporate Taxation (Direct & Indirect)
• Financial Modelling - I
• Equity Research - I
• Derivatives and Financial Re-engineering
• CFP Coursework
• International Finance
Specialisation: Human Resource Management
• Assessment & Development Centres
• Coaching, Counselling & Mentoring
• Training & Development
• Labour laws II
• Competency Mapping & Development
• Compensation Stucturing
• Performance & Motivation Systems.
Specialisation: Manufacturing & Operations
• Modeling SCM
• Manufacturing Strategies
• ERP II
• WCM II
• Productivity & Motivational Cultural Building
• Cycle Time Reduction - I
Specialisation: Entrepreneurship & Enterprise Building
• Labour Laws - II
• Corporate Taxation (Direct & Indirect)
• Organisation Development & Strategic Leadership
• Integrated Materials Planning
• Assessment & Development Centres.
TRIMESTER - II
(21st October 2012 - 20th January 2013)
Common subjects for all specialisations
• Strategic Leadership (cases)
• Current affairs
• Selling & Salesmanship
• Own Choice Activity / Company studies (10 companies)
• Management Information System
• Earning while learning assignments
• Paid Projects work in organisation as per interest and availability.
Specialisation: Marketing
• New Product Development
• Strategic Marketing (cases)
• Project Marketing
• Marketing of Banking Products
• Insurance Marketing
• International Marketing
• Marketing of Real Estate, Healthcare, Hospitality, FMCG and Education & Training
• NGO & Social Marketing
Specialisation : Finance & Financial Services
• Equity Research-II
• Mergers & Aquisitions
• Financial Modelling - II
• Commodity Trading
• CFP Coursework
• Strategic Finance (cases)
• Organisational Control Systems
• Banking Operations, Insurance, Non Banking Financial Services Operations & Customer Relation
Specialisation: Human Resource
• Organizational Diagnostics
• Human Resource Information System
• Productivity & Motivational Culture Building
• Strategic HR (cases)
• Sectoral HR - Operations
• Legal Compliances
• HR & Business
Specialisation: Manufacturing & Operations
• Cycle Time Reduction- II
• CPIM Coursework
• Strategic Manufacturing & Operations (cases)
• Environment & Manufacturing
• Advanced Operation Research
• Purchasing & Procurement
• Services & Operations
• Technology Forecasting & Control
Specialisation : Entrepreneurship & Enterprise Building
• Import & Export
• Foreign Exchange
• Risk & Insurance
• Supply Chain & Logistics
• Control Systems
• Operation Resource Planning
• Safety & Health
• IT & Business Processes
• Growth & Succession Planning
• Entrepreneurial Leadership
TRIMESTER - III
(21st January 2013- 15th April 2013)
Common Subjects for all specialisations:
• Corporate Governance
• Water Resources
• Six Sigma for Business Excellence
• Own Choice Activity
• Current affairs
Workshops / Revisions:
• Team Skills
• Communication
• Solution Orientation
• Creativity
• Analytical Skills
• Time & Stress Management
• Execution Leadership
• Leadership studies
• Career Planning
• GD & Interview Skill Training
• Gita on Leadership
• Inspirational Leadership
• Leadership studies as required/requested by students.
Specialisation: Marketing
• Financial Services Marketing
• Dealer Appointment & Staff Development
• Logistics & Supply Chain.
Specialisation: Finance & Financial Services
• Basel Accord 1 & 2
• International Financial Reporting Systems (IFRS)
• Advanced Financial Analytics
Specialisation: Human Resource
• Corporate social Responsibility
• HR Systems Design & Organizational Renewal / Change
• HR Planning, Acquisition & Deployment - Strategies
Specialisation : Manufacturing & Operations
• Safety and health
• Project Planning & Execution
• Energy Audit & Co-generation
• Green Manufacturing
• Frugal Engineering
Specialisation: Entrepreneurship & Enterprise Building
• Logistics
• Business Data Analytics (Finance)
• Corporate social Responsibility
Pre-placement Internship:
• During trimester III paid internships can be taken up. It should lead to final placement subject to student’s performance meeting company expectations as Project Trainees. 1:00 pm - 4:45 pm projects can also be taken up provided stipend is earned.
Additional Coaching on any topic / subject which students feel relevant / SCMLD feels important in the emerging scenario, will be available provided a minimum of 25 students sign up for the same.
Common to Trimesters -I, II & III
- all specialisations
Credit courses / Assignments:
• Library work
• Yoga, pranayama, workout, meditation & relaxation practice
• Out bound trips
• Out of the box sales work
• Event organisation (by team of five)
• Organisational & Execution Leadership
• Mini Internship with Retailers
• Specialisation Specific Employer Surveys
• Customer Connect Assignments
• Current Affairs Test - every week
• Hostel inspection & grading every week
• Group community / Kaizen work & Evaluation
• Earning while Learning work
• Team Learning & Extempore Presentations, Group Discussions & Rapid Fire viva-voce
The thrust of the programmes is on Executive Leadership - Action Leadership. Hence emphasis on learning by doing assignments / workshops.
Students can substitute subjects, with that of own subjects to the tune of 3 credits every trimester, provided rules are followed.
In Tri - III, even methods of evaluation they can select subject to approval by the Institute viz - projects, action learning, thesis, extempore, viva...
Full time employment can also be taken up Subject to approval and attending evening/weekend classes or weekly submission of assignments |
